RIHANNA TO HEADLINE 2015 NCAA MARCH MADNESS MUSIC FESTIVAL

NCAA and Turner Live Events, alongside official NCAA Corporate Champions AT&T, Coca-Cola and Capital One® have announced all-star musical acts for the 2015 NCAA March Madness Music Festival in conjunction with the 2015 NCAA Men’s Final Four®. The free, three-day music festival will be held at White River State Park in Indianapolis, IN and is produced by Turner Live Events. The celebration is set to begin Friday, April 3 at the AT&T Block Party, with musical acts to be announced soon. Multi-platinum artist Rihanna hits the Coke Zero™ CountdownConcert stage as headliner, with critically acclaimed band Bleachers also performing Saturday, April 4. A portion of Rihanna’s performance will air between that day’s semi-final games airing on TBS, TNT, TruTV, and via NCAA March Madness Live. Her new single “American Oxygen” is currently being used for March Madness promos, serving as the tournament’s musical backdrop.