Rihanna joined the Fendi 3Baguette project

Rihanna attended Fendi’s New York Flagship Boutique opening celebration this last Friday. Click here for photos.

Fendi has teamed with Rihanna, Sarah Jessica Parker, Rachel Feinstein, Jourdan Dunn and Leandra Medine on a new charity project that marked the official inauguration of the brand’s newest flagship on Madison Avenue in New York. Fendi has asked the five women to personalize their own 3Baguette handbag — a style launched at the end of last year that reinterprets the Fendi accessory with a more structured shape and the FF logo becoming a lock rather than simply a decorative element. Parker, Rihanna and Feinstein have also designed micro-baguette models. The bags were unveiled at the cocktail party at the new store hosted by Karl Lagerfeld, Silvia Venturini Fendi and chairman and chief executive officer Pietro Beccari. More details here.